How we work
We listen. We diagnose. We plan. We execute. We measure. We improve.
I Am Your CSO aims to make experienced sales leadership accessible to businesses that want to Start, Stabilise, Scale and Transform.
Phase 1
Diagnose
2 to 4 weeks · Paid Diagnostic · Zero guesswork
What is a Market Entry Diagnostic?
A Market Entry Diagnostic is a paid 2–4 week engagement that ends with a concrete route-to-market plan, distribution economics model, and a 90-day and 12-month revenue roadmap — built from real conversations with distributors and retailers in your target market, not desk research. You own the plan whether you execute with SalesOrbit or not.
Most brands start with a free discovery call or a consulting proposal. The problem with both: they produce no verifiable ground intelligence. A free call tells you what you might do; a Market Entry Diagnostic tells you what it will actually cost, what distributors in your target city expect in margins and credit, and whether your price band is competitive on the shelf.
Compared to hiring a strategist for a 4-week retainer: a Diagnostic is scoped to a specific geography and channel, ends with a plan you can show investors or a board, and is structured so a real distributor conversation validates every assumption before we present the roadmap.
Most brands start with a free discovery call or a consulting proposal. The problem with both: they produce no verifiable ground intelligence. A free call tells you what you might do; a Market Entry Diagnostic tells you what it will actually cost, what distributors in your target city expect in margins and credit, and whether your price band is competitive on the shelf.
Phase 2
Activate
3 to 6 months · Hands-on build · Pan-India network
Phase 3
Scale
Ongoing · Performance-linked pay · Shared upside
Once secondary revenue is flowing steadily, part of our fee shifts from a flat retainer to performance-linked pay. The triggers are concrete and agreed upfront: number of active distributor agreements signed, retail outlet count covered by the field team, and secondary sell-through volume from the distribution network. We grow when the numbers grow — not when we submit another report.
Diagnostic Methodology
The 4-Week Market Entry Diagnostic: Week by Week
We don’t do desk research or copy-paste reports. Every milestone is built on verified field conversations with distributors and retailers in your target Indian geography.
01
Week 01
Territory & Category Diagnostic
Ground-level mapping of target geography, consumer price bands, and existing competitor shelf presence.
Deliverables
- Locality & catchment area feasibility assessment
- Competitor SKU pricing, pack size, and promo audit
- Estimated addressable retail universe (GT / MT / Q-Commerce)
Ground Action: Physical store visits across high-density retail clusters to inspect category placement.
02
Week 02
Distributor & Channel Partner Due Diligence
Direct face-to-face interviews with 15–25 vetted distributors, super-stockists, and key wholesalers in your target territory.
Deliverables
- Distributor shortlist with financial capacity & vehicle infrastructure scores
- Category margin expectations & credit cycle demands from actual trade partners
- Wholesale mandi / sub-stockist dependency assessment
Ground Action: In-person meetings with area distributor associations and key FMCG stockists.
03
Week 03
Route-to-Market & Channel Economics Modeling
Designing the multi-channel mix, margin architecture, and credit policy to prevent channel conflict.
Deliverables
- Channel sequencing roadmap (General Trade vs Modern Trade vs Quick Commerce vs D2C)
- Unit economics model (Distributor 6–10%, Retailer 12–20%, Super Stockist 3–5%)
- Credit risk mitigation policy & minimum order quantity (MOQ) structure
Ground Action: Testing pricing tolerance with prospective retail store owners and buying leads.
04
Week 04
The 12-Month Revenue Blueprint & Action Plan
Synthesizing intelligence into a concrete 90-day launch plan and 12-month revenue forecast.
Deliverables
- 90-day launch activation timeline with specific store count targets
- 12-month territory revenue model with milestone-based sales KPIs
- Field sales team staffing, beat route plan, and trade marketing budget
- Complete handover file — execute with IamyourCSO or internally
Ground Action: Final presentation with founder and growth team; commercial agreement options.
Start with a Discovery Call.
Tell us your category and target market in a 30-minute conversation. We’ll assess the opportunity and outline the right Diagnostic scope before any commitment.
You've read this far. You probably have a market in mind.
Let’s talk about it — no pitch deck, just an honest conversation about what it would actually take.