We listen. We diagnose. We plan. We execute. We measure. We improve.
- I Am Your CSO aims to make experienced sales leadership accessible to businesses that want to Start, Stabilise, Scale and Transform.
Award wining company
WHO WE ARE
I Am Your CSO is a collective of experienced sales, commercial and business-growth professionals with expertise across FMCG, Food & Beverages, Non-Food, Telecom, Healthcare, Retail, CSD/CPC, Institutional Sales, Modern Trade, E-Commerce and Q-Commerce.
Our experts have worked with leading organisations including Hindustan Unilever, Perfetti Van Melle, PepsiCo, Boots, Piramal, Airtel and Kumarika. We combine proven industry experience with fresh thinking and a strong hunger to create measurable business impact.
- We listen
- We diagnose
- We plan
- We execute
- We measure
- We improve
WHO WE SUPPORT
Businesses Ready to Scale
Entrepreneurs looking to grow from District or State level to Regional, Pan-India or International markets but needing experienced sales leadership and execution support.
Businesses Facing Challenges
Companies struggling with sales productivity, distribution, market coverage, execution, collections or other operational issues where the root cause needs to be identified and addressed.
Stagnant or De-Growing Businesses
Businesses that have invested in people, products or marketing but are still not achieving sustainable growth and need a practical turnaround and revenue-growth plan.
Teams Needing Capability Development
Organisations seeking sales training, coaching, leadership development and performance improvement to build stronger and more accountable teams.
5-STEP MODEL
DIAGNOSE
Understand the current commercial engine: Sales, Distribution, Channels, People, Processes, Economics.
DESIGN
Create the commercial roadmap: GTM, RTM, Organisation, Geography, Channel, Pricing.
DEVELOPE
Build the infrastructure: People, Distribution, Processes, KPIs, MIS, Capability.
DRIVE
Take strategy into the market: Launch, Distribution, Sales, Retail, Trade, Activation.
DOMINATE
Replicate what works: Markets, Channels, Revenue, Productivity, Distribution.
Strategic Minds • Eagle Eyes • Growth Drivers • Sharp Shooters
Wisdom that Guides. Strategy that Transforms. Leadership that Delivers.
Pallab Sen
Group Founder
Chironomoy Chatterjee
Ex Sales Director Perfetti India
Sudipto Chowdhury
Ex CEO Africa - Airtel
Soumitra Chatterjee
Ex Senior Professional Perfetti
Paartha Mukherjee
Executive Partner IamyourCSO
24+
Cities, 6 Trade Zones
Metro, tier 2, and tier 3 coverage
Consumer Categories
FMCG, Health, Beauty, Electronics & more
Days, First Call to Plan
Market Entry Diagnostic timeline
Sub-contractors. Ever.
One team owns strategy through execution
Why We Exist
One team accountable for revenue.
IamyourCSO was founded after seeing the same pattern repeat across brands trying to expand in India: a strategy consultant for the deck, a local broker for distributor contacts, a marketing agency for trade collateral, and a separate field sales vendor for boots on ground — four different parties, zero shared accountability for whether the brand actually sold through.
The result is always the same. The distributor gets signed but doesn’t prioritise the brand. Field reps report to a different company. Trade marketing doesn’t reflect real channel economics. And when revenue doesn’t come, everyone points at someone else’s lane.
IamyourCSO is built to eliminate that fragmentation. We own the GTM execution engine: the Market Entry Diagnostic, channel partner onboarding, trade marketing and retail schemes, and daily on-ground beat order booking — spanning metros to tier 2 and tier 3 cities.
Founder
Pallab Sen
Pallab Sen founded IamyourCSO with a conviction that consumer brands entering India deserve a partner who is as invested in their market success as they are — not a consultant who delivers a deck and walks away, and not a broker whose job ends when a distributor signs.
IamyourCSO’s structure — one team across strategy, distribution, trade marketing, and execution, with a performance-linked fee — is a direct reflection of that conviction. The model is designed so that the only way SalesOrbit wins is if the brand wins.
How we compare
IamyourCSO vs. the alternatives
The three most common alternatives founders consider when entering a new Indian market — and what each approach actually delivers.
| Dimension | IamyourCSO | Hiring a Sales Head | Distributor Broker |
|---|---|---|---|
|
Time to first plan |
2–4 weeks (paid Diagnostic) |
3–6 months (hire + ramp) |
1–3 weeks (introductions only) |
|
Who validates the market |
IamyourCSO — ground-level distributor conversations |
New hire — ramps from scratch |
No validation — placement only |
|
Distribution onboarding |
Sourced, vetted, and negotiated by us |
Sales head builds from scratch |
Introduction only; no terms, no follow-through |
|
Trade marketing & field execution |
Owned and run by us |
Separate agency required |
Not included |
|
Revenue accountability |
Performance-linked fee tied to sell-through |
Fixed salary regardless of outcome |
None — fee paid at intro |
|
Exit risk |
Low — engagement-based, no HR commitment |
High — 3–6 months notice, severance risk |
None |
* This comparison reflects typical engagements. For brands with existing GTM infrastructure, a hybrid approach (SalesOrbit for a specific geography or capability) is also an option — ask us about it on the Discovery Call.
See what we do in detail
Start with a proven plan.
Book a 30-minute Market Entry Discovery Call and we’ll tell you honestly what winning your next territory takes.
You've read this far. You probably have a market in mind.
Let’s talk about it — no pitch deck, just an honest conversation about what it would actually take.