Diagnostic Methodology
The 4-Week Market Entry Diagnostic: Week by Week
We don’t do desk research or copy-paste reports. Every milestone is built on verified field conversations with distributors and retailers in your target Indian geography.
01
Week 01
Territory & Category Diagnostic
Ground-level mapping of target geography, consumer price bands, and existing competitor shelf presence.
Deliverables
- Locality & catchment area feasibility assessment
- Competitor SKU pricing, pack size, and promo audit
- Estimated addressable retail universe (GT / MT / Q-Commerce)
Ground Action: Physical store visits across high-density retail clusters to inspect category placement.
02
Week 02
Distributor & Channel Partner Due Diligence
Direct face-to-face interviews with 15–25 vetted distributors, super-stockists, and key wholesalers in your target territory.
Deliverables
- Distributor shortlist with financial capacity & vehicle infrastructure scores
- Category margin expectations & credit cycle demands from actual trade partners
- Wholesale mandi / sub-stockist dependency assessment
Ground Action: In-person meetings with area distributor associations and key FMCG stockists.
03
Week 03
Route-to-Market & Channel Economics Modeling
Designing the multi-channel mix, margin architecture, and credit policy to prevent channel conflict.
Deliverables
- Channel sequencing roadmap (General Trade vs Modern Trade vs Quick Commerce vs D2C)
- Unit economics model (Distributor 6–10%, Retailer 12–20%, Super Stockist 3–5%)
- Credit risk mitigation policy & minimum order quantity (MOQ) structure
Ground Action: Testing pricing tolerance with prospective retail store owners and buying leads.
04
Week 04
The 12-Month Revenue Blueprint & Action Plan
Synthesizing intelligence into a concrete 90-day launch plan and 12-month revenue forecast.
Deliverables
- 90-day launch activation timeline with specific store count targets
- 12-month territory revenue model with milestone-based sales KPIs
- Field sales team staffing, beat route plan, and trade marketing budget
- Complete handover file — execute with IamyourCSO or internally
Ground Action: Final presentation with founder and growth team; commercial agreement options.
A Plan First. Execution Next. Results
You Can Measure
Get the plan before the spend.
Two to four weeks, one focused engagement, and a route-to-market plan with real numbers for your target market — whether you execute it with us or not.
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